Battle of the Bestsellers

Today I am introducing a new feature to the Bestseller Book Search: Battle of the Bestsellers. I will list and briefly discuss two books competing for your book-buying dollar, but just for the fun of things, they will be going about it in completely different ways. Then we can check back in a week or two, and see which ends up claiming the title of bestseller. So, without further ado, the books:

In the left corner we have 6-Day Body Makeover, by Michael Thurmond. In a world of super fast food, why not offer fast-diet as well? Thurmond promises a completely new body in less than a week... and claims you will be able to keep it off as well. The weight-loss program works through what Thurmond calls his "blue-print" system. By identifying your unique physical makeup, you can maximize your program, and achieve the promised results. Currently 6-Day Body Makeover is sitting at #109 on Amazon's sales list.

And in the right corner, weighing in at 528 pages (and what looks like 320 pounds), we have Molto Italiano : 327 Simple Italian Recipes to Cook at Home, by Mario Batali. Why try and lose weight, when you can eat this good? Batali offers hundreds of easy to follow Italian recipes from across Italy. By the look of Batali, the food must be good, and not exactly "diet - friendly". Molto Italiano : 327 Simple Italian Recipes to Cook at Home is currently sitting at #301 on Amazon's sales list (up from #862 last week).

Who has the best book? Tune in next time to see which book stays on top. In the meantime, I'm going to make me some quicki-lasagna.

Who doesn't want to live forever?

The art of picking bestselling books before they become bestsellers is really the science of knowing what people want, and then knowing who can write well about those things that people want. So, when a book comes laying out in perfectly simple steps how you can live a longer and fuller life... and that book just happens to be written by a previously bestselling author... it's a pretty good bet that this book will do well.

What is the book?

The Longevity Bible : 8 Essential Strategies for Keeping Your Mind Sharp and Your Body Young by Dr. Gary Small. In this book, Dr. Small, the chief of UCLA's Memory and Aging Research Center, lays out a very simple plan that anyone can follow to achieve a better, longer life. And the best part about this book is that Dr. Small is not presenting radical new ideas on how to live your life. Nothing you read in this book will challenge traditional science. Rather, The Longevity Bible simply states the facts we all need to be reminded of to improve the way we live.

On a completely separate side note, I want to follow up with a previous bestseller prediction. A few weeks ago I predicted YOU: The Smart Patient (Dr. Oz's new book) would hit record sales. Alas, I was totally wrong. What appeared to have happened was all the marketing for this new book resulted in increased sales for Dr. Oz's previous book, You: The Owner's Manual, which once again achieved top 5 sales status. Oh well - can't win them all.